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Sustainable fashion brand toolkit to tackle the industry’s biggest threats

Are you ready to take action in sustainability? We've gathered in this post which are the main tools any fashion brand needs to develop an effective sustainability strategy.

Sustainable fashion brand toolkit to tackle the industry’s biggest threats

For months we have seen how the word “crisis” begins to appear alongside the fashion industry in multiple headlines. There is a clear recession forecast that threatens to transform the traditional system of the textile sector. At this point of emergency in which both brands and the planet see their limitations close, it’s essential to consider what is the toolkit that every textile company should have available to tackle the industry’s biggest threats.

Fashion professionals are worried. During the months of July and August, at BCome we decided to approach the experts to ask them what their most immediate priorities were. Ecoalf, Sepiia, amt, Mr Marvis, Refurbed, The Animals Observatory, Tropicfeel, Mammut and Alter Made, among many others, shared with us their pipeline of concerns for the last months of 2022. The result of this active listening is an unmistakable message: fashion leadership demands sustainability.

The issues that concern the industry are many and varied, but they all converge on one indisputable point, the need to turn towards a common transformation that includes all agents in the sector, public and private.

Professionals in the textile sector know that the coming months will not be easy. They consider that the transition towards sustainability is unavoidable for the future of the industry, although they are concerned that the adaptation to this new scenario is taking place at a slower pace due to the halo of uncertainty that surrounds the sector. Economic stability takes center stage and the participation of a greater percentage of the market is demanded in the transition towards sustainability.

As a relevant point, there is widespread concern about the lack of commitment from the textile giants, in addition to the growth of greenwashing practices. Experts fear more than ever the devaluation of the concept of sustainability. 

In order to deepen this conversation, on October 6th, we invite you to be part of our Fashion Expert Panel Debate: no time to waste in fashion, in which BCome will meet with some of the professionals in the sector to talk about the future of fashion in the short term.

Faced with a scenario in which it’s essential to take action, we present 3 essential tools that can help your fashion business strengthen its sustainability strategy in addition to guaranteeing its performance:

Supply chain mapping

You may think that you have located the origin of your supply, but the traceability of your value chain goes beyond naming your most immediate suppliers. What levels of your chain are you reaching? Having information on tiers 1 and 2 is good but it’s insufficient. Reaching tiers 3 and 4 in which you have the ability to know the origin of raw materials and the processes they undergo is essential to bring transparency to your entire value chain.

Fashion impact calculator

What if you could automatically compare the impact of two different scenarios at different stages of your supply chain? Whether it is to assess which option between two materials with similar characteristics has a smaller environmental footprint, which wet processes would have a lower water consumption or the transport that you should use to generate less impact, having a calculator like the one provided by BCome allows your business to put ecodesign principles into practice.

Intuitive easy-to-read dashboards

In addition to making the appropriate measurements, it’s necessary to have the tools that ease their understanding and communication. How do you share the sustainable performance of your business? It’s essential that your results are easily interpreted by all those people and organizations that access them. From investors to entities that require reporting, having easy-to-read visual dashboards can boost the transparency of your business.

The textile sector includes sustainability as one of its priorities for the coming months and seeks to find a balance between the application of more responsible measures and profitability. In the case of your business, what needs and concerns define its future in the short/medium term? At BCome we want to meet you and put our technology at your service. We are here to make sustainability easy for you. Let’s create change together!

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