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Top fall 2022 sustainability challenges to watch in fashion business

The next few months look bumpy in the fashion industry. New legislative measures, data accuracy and the duty to avoid greenwashing are some of the challenges coming ahead.

Top fall 2022 sustainability challenges to watch in fashion business

We start September and, as expected, we explore what are the main sustainability challenges that the fashion industry will have to work on in the coming months. The global context forces the sustainable transformation of the textile sector, is your business prepared to assume this metamorphosis? Take note of what is to come and discover in these challenges an opportunity for growth.

We already anticipated it in our guide to sustainability trends for fashion businesses. The last months of 2022 are marked by increasing pressure for the fashion industry to abandon its obsolete system and turn towards sustainability. Times of change are coming in which transformation will become essential. Sustainability is here to stay and only those companies willing to take it on as a priority will be prepared to adapt to a new scenario that will require resilience.

Here are some of the main challenges that will shape the fashion industry in the coming months:

Legislative developments that require transparency

Under the new CSRD directive, the European Commission is expected to adopt the first set of standards for Corporate Sustainability reporting by the end of 2022. A precept that will determine the non-financial information that textile companies must make public by law.

Having the support of an external entity such as BCome that offers the necessary tools to get this data will be crucial to guarantee its credibility and avoid problems when presenting these reports. The verification of the evaluations by a third party is one of the requirements that this new legislation will introduce.

Imperative reduction of environmental impact

In recent months, historical temperature records have been recorded, we have witnessed some of the most notorious natural disasters in recent years, such as the floods that have recently devastated Pakistan or the fires that have destroyed a large part of Europe with more than 600,000 hectares burned so far this year. Climate change is no longer a threat in the future, it requires immediate action.

The environmental footprint of the fashion industry continues to be excessive and the only way to stop this situation is based on knowledge. We’re still in time to balance the damage caused to the planet through the evaluation of the impact that fashion has on the environment. Gaining knowledge is the first requirement that your brand needs to take action.

Demand for accurate impact data

In relation to the previous point, the publication of rigorous information that reflects the impact of textile products as accurately as possible is a requirement that has gained relevance in recent months. Since the controversy involving the Higg Index following accusations from the Norwegian consumer watchdog, Life Cycle Assessments in the textile industry have been in the spotlight.

At BCome we defend the quality of the data to define the accuracy of the results obtained by our LCAs. The commitment to transparency and honesty lies in guaranteeing the reliability of the data used by your brand. It’s useless to have figures that don’t show the reality of your products and that harm the sustainable evolution of your business.

Protection against greenwashing

The debate about the rigor of the data has had consequences in the massive detection of greenwashing. More and more countries have decided to regulate the commercial messages that address the sustainable features of a product. This is the case of Denmark with the guide published by the Consumer Ombudsman with rules and practices for marketing with climate and environmental claims or the United Kingdom with the application of the Green Claims Code.

With misleading messaging on the rise, it’s important to ensure your business isn’t unintentionally greenwashing. Remember that the most efficient way to prevent your business from being included in that list of brands that communicate unconsciously is to overcome misinformation through honest marketing.

Supply chain disruption

Prices continue to rise, the war in Ukraine shakes the global context and the energy crisis has already caused the closure of some textile factories in China and Bangladesh. As a consequence, the increase in delivery times and cost increases are the order of the day.

The lack of transparency in supply chains makes this situation even more difficult. We’re facing a turning point where the possession of information must be a priority for the textile sector. The situation collapses the classic supply systems of the fashion industry, making it essential to implement measures to minimize risks and move towards a more sustainable system.

Adapt or die, these are critical times for the textile sector and we want your business to have the necessary tools to face the challenges that lie ahead in the coming months. We put BCome technology at the service of your brand to help you turn your products into the learning you need. We want to be a support in the search for solutions that protect the planet, the people involved in each process and, above all, that guarantee the progress of your business. We walk with you on this journey towards sustainability, shall we talk?

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