Green Claims Cheat Sheet for Fashion
Avoid greenwashing following this practical guide to assess whether your green claims follow best communication practices, EU regulations, and consumer expectations.
Answer these key questions according to the criteria your claim meets, and check your score at the end!
It meets key regulatory standards and communicates your message with clarity, that already puts you in a position of leadership. But there's always room to go further.
What could we do together from here?
• Integrate your claim into your broader brand storytelling.
• Adapt it for different formats (campaigns, labelling, social media…).
• Explore how it can become a true competitive advantage.
but it needs refining
You're on the right track, but there's still room to strengthen your message so it resonates clearly with both consumers and regulatory standards.
Here's what we could work on together:
• Clarify your data: Make metrics and sources more specific.
• Refine your tone: Striking the right balance between approachable and credible.
• Optimize the format: So it's easy to understand and stands out across all channels.
your claim can be fixed
Right now, your message may come across as vague, overly generic, or not fully aligned with regulatory requirements. But you're in the right place to turn that around.
Here's how we can help:
• Clarify: Remove ambiguity and vague language.
• Substantiate: Back your message with clear, credible evidence.
• Reshape: Adjust the tone and structure for transparency and impact.