What is the industry standard against which the products are compared?

Brand’s articles vs Industry standard

Benchmarking is done by comparing the “innovative” and “sustainable” parameters of the brand’s product with their conventional alternative on the market. The industry standard is always based on a product of the same type, same weight, and same functionality in which the following parameters have been modified:

1. Conventional composition based on BCome LCA methodology (section 10.3.1): same nature, properties, and density.
2. Conventional finishings based on BCome LCA methodology (section 10.3.2): providing the same function to the garment.
3. The origin of Tier 4, Tier 3, Tier 2, and Tier 1 is changed to China. Transportation of raw materials and materials is done by Truck (4000 km). The warehouse origin is the same as the one declared. If the journey is intercontinental, the transportation of the manufactured articles is done by truck while if it is transcontinental, it is done by plane.
4. The shipping and warehouse packaging is based on corrugated cardboard boxes and plastic films. Retail packaging (offline and online) is defined based on BCome LCA methodology (Annex 5).