Brand’s articles vs Industry standard
Benchmarking is done by comparing the “innovative” and “sustainable” parameters of the brand’s product with their conventional alternative on the market. The industry standard is always based on a product of the same type, same weight, and same functionality in which the following parameters have been modified:
- Conventional composition based on BCome LCA methodology (section 11.3.1): same nature, properties, and density.
- Conventional finishings based on BCome LCA methodology (section 11.3.2): providing the same function to the garment.
- Main exporting countries (OEC, 2022) are considered for raw materials, material processing, and manufacturing origins. The warehouse origin is the same as the one declared.
- The shipping and warehouse packaging is based on corrugated cardboard boxes and plastic films. Retail packaging (offline and online) is defined based on BCome LCA methodology (Annex 5).