HOW THE DPP GETS AI TO RECOMMEND YOUR BRAND

41% of consumers already use AI assistants to research purchases. This business case shows how the Digital Product Passport becomes the source AI reads, trusts and cites, with the Ecoalf case and a visibility benchmark across different AI platforms.

THREE INSIGHTS FROM THE BUSINESS CASE

01

Being known isn’t the same as being recommended.

78% of brands now get recommended more often by AI. But without verified data, AI still picks the competitor that has it.
02

“High quality” means nothing to AI.

“100% organic cotton, 180 gsm, made in Portugal” does. Product-level data gives AI a reason to mention your brand.
03

Verified data wins the ranking.

Gemini ranked Ecoalf first in three queries and cited the water and CO₂ savings measured by BCome as the reason.

“The DPP goes beyond regulatory compliance and becomes brand positioning”

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