Second-hand · Business case

THE MUNICH SYSTEM FOR SCALING FOOTWEAR DURABILITY

MUNICH just proved a footwear brand can turn product durability into a business asset. Working with Drelife's repair logistics and BCome's impact intelligence. This case study breaks down how the operating model actually works and what it takes to build one for your own brand.

THREE QUESTIONS EVERY FASHION BRAND SHOULD BE ABLE TO ANSWER

1. 01

   Is your brand ready for the EU's Right to Repair and Digital Product Passport?

   These are mandatory compliance standards that will redefine competitiveness across the European market in the coming years. Getting ahead of them, the way MUNICH did, turns a legal requirement into a real operating advantage.

2. 02

   Could your brand build a repair-and-resale infrastructure alone or would it take years and a team you don't have?

   MUNICH turned what would have been a heavy fixed cost into an agile, variable-cost model by partnering instead of building from scratch and now runs a 24-hour response time with a full 10-day repair cycle, from request to doorstep.

3. 03

   Do you know your Environmental Return on Investment?

   MUNICH does: every €2.25 invested in its repairability fee avoids an estimated 1.44 kg of net CO2eq. That's an edge carbon offsetting can't match: prevention beats compensation.

“The most sustainable shoe is the one you already sold”

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