Why invest in sustainability?
- Consumers increasingly want to know how, where and by whom their clothes are made.
- In Europe, 60% of consumers check where the fashion item has been produce
- Consumers will keep paying attention to labels and price tags. The majority of them claim that European directives should be imposed on brands to specify the country of origin of all the fashion items on their labels.
- 31.5% of European consumers claimed they would spend more on sustainable products.
Many fashion and footwear brands are aware that the future lies in investing in sustainability. Ultimately, companies that can demonstrate a lower carbon footprint, the use of renewable energy and more circular production models, and communicate this transparently, will have a clear advantage. However, it is also important for clothing and footwear brands that want to embark on a path towards transparency in order to offer their customers more sustainable data and products to understand the definition of sustainability and the value that data can have first.
The value of data
As co-founder of BCOME and head of brand acquisition and synergy generation in the fashion industry, my mission is to make fashion brands understand that knowing their value chain and making data tangible, products acquire much greater value. Thanks to data and data analysis, brands can make better decisions to minimise the impact of future collections, simultaneously introducing the differential value of transparency to their customers, ensuring greater commitment and loyalty.
Thanks to data and data analysis, brands can make better decisions to minimise the impact of future collections, simultaneously introducing the differential value of transparency to their customers, ensuring greater commitment and loyalty.
Because an image is worth more than a thousand words
Because a picture is worth a thousand words, the following links show some examples of brave brands and how they are applying, defining and defending the sustainability of their products: Ecoalf, Axel Arigato or Thinking Mu.
At BCOME what satisfies us the most is that all current clients repeat the analysis of their products collection after collection, not only because communicating their data increases their sales conversion ratio, but also because they understand the value of BCOME as a diagnostic tool to understand the value chain and have a more positive impact.
What consumers value most, apart from transparency, is the brand’s commitment to improve.