On-demand webinar: BCome Talks | Navigating the Green Claims Directive with SAYE

Key discussion topics

• Explore market reactions to sustainable initiatives influenced by European requirements.
• Assess the potential real impact of the Green Claims Directive on the fashion industry.
• Delve into potential challenges, such as the fear of unintentional greenwashing.
• Discover uncertainties faced by SAYE regarding legislative updates.
• Identify measures for brands to strengthen compliance with the Green Claims Directive.

At BCome, we recognize the uncertainty prevailing in the fashion industry regarding the legislative changes proposed from Europe. To kick off this series of conversations, we teamed up with SAYE to explore the potential impact of the Green Claims Directive on the fashion industry.