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In recent months, fashion resale markets have multiplied, but is it real circularity in all cases? Let's dive into how the rise of resale markets impacts the circularity of fashion.
The boom in second-hand fashion sales is a fact. The growth of the resale market predicted since the start of the pandemic has materialized in the appearance of multiple businesses that seek to give a second chance to all those garments that are already in circulation. However, the increase in demand for this type of article has not left the large textile groups indifferent, which have also wanted to join this trend. Circularity seems to be in fashion, but couldn’t this be a more refined greenwashing technique? We analyze do’s and don’ts on putting circularity into practice in your resale market.
The second-hand market will grow 3 times faster than the conventional clothing market
According to the latest study by thredUP, the second hand is becoming a global phenomenon with a growth forecast of 127% by 2026, which would mean a development 3 times faster than the conventional clothing market.
The rise in inflation over the last year has boosted the demand for resale items. Second-hand fashion is becoming more attractive now that prices for traditional brands are rising.
Against this background, it was a matter of time before the large textile groups took action to adapt to the new demands of the market. During the last month we’ve seen how companies of the size of SHEIN or Inditex announced their entry into the resale markets. Under claims such as “Where pre-loved gets re-loved”, it’s time to take out the magnifying glass to analyze if this initiative is closer to greenwashing than to textile circularity.
These are the do’s and don’ts that we at BCome consider essential when applying circularity to your resale market:
Resale markets are part of the circularity system, however, they are only one link in the chain
The concept of circularity begins to be devalued due to the incorrect use of the term. Let us remember that circularity is a whole system that must be extended throughout the supply chain. From the conceptualization of the idea, through the application of the principles of ecodesign, to the use of recycling technologies to reintroduce textile waste into the circuit. Resale markets are part of this system, however, they are only one link in the chain.
When big brands add a resale market to their strategy, in most cases they seek to have control over the resale of their items and win the game against other businesses that dominate this part of the market, such as Vinted or Wallapop.
It’s important to identify those businesses that were born with the true intention of offering a second (third, fourth…) life to garments whose destiny was to end up in a landfill. At BCome we are proud to be partners with some of these resale markets, such as Reloop, Refurbed or GoTrendier.
In terms of sustainability, the perfect solution doesn’t exist, but if you think that your company still has a lot to contribute in terms of circularity, the CEI methodology put into practice by BCome offers you the possibility of analyzing the circularity of your products to evaluate their complete life cycle, including its end of life and level of recyclability. We want to become the engine of change in your business. We have the tools you need to start your sustainable transformation. You dare? We move forward together!
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