Directive on Empowering Consumers for the Green Transition (2022/0092/COD)

Directive of the European Parliament and of the Council amending Directives 2005/29/EC and 2011/83/EU as regards empowering consumers for the green transition through better protection against unfair practices and better information.

Directive on Empowering Consumers for the Green Transition (2022/0092/COD)

14% of consumers don’t believe that sustainable products are truly sustainable due to misleading claims

The Growth Potential of Environmental Change, Simon-Kucher

How do you guarantee that your products are truly sustainable, and not just greenwashing?

Requirements introduced by legislation

The proposal for a directive on Empowering Consumers for the Green Transition aims to ensure consumers get adequate information on products’ durability and reparability and protection against unfair commercial practices such as:

  • Greenwashing practices
  • Early obsolescence practices
  • The use of unreliable and non-transparent sustainability labels and information tools.

Who must comply

All economic operators placing textile products on the EU market, including manufacturers, importers, distributors, and retailers.

Key law specifications

  • Do not mislead consumers about environmental and social impacts, durability and reparability of products.
  • When making comparisons, provide information on the method used, the products and providers covered.
  • Prohibition of environmental claims when the environmental performance of the product cannot be proven.

Penalties for non-compliance

  • MEPs agreed with the Commission that companies should submit any future environmental marketing claims for approval before using them.
  • The claims would be assessed by accredited verifiers within 30 days, according to adopted text.
  • Companies who break the rules may be excluded from procurements, lose their revenues and face a fine of at least at 4% of their annual turnover.

Take action with BCome

Timeline for its entry into force and compliance

March 2026

Transposition into national law

After publication in the Official Journal, member states will have 24 months to transpose it into national law.

March 2024

Formal adoption of the Directive

Final act published in Official Journal.

February 2024

Adoption of the Directive by the Council

Final approval for the Directive to Empower Consumers for the Green Transition.

November 2023

Provisional agreement on Directive on Empowering Consumers

Interinstitutional negotiations conclude with a provisional agreement.

March 2022

Adoption of the proposal by the European Commission

The European Commission proposed this directive amending Directives 2005/29/EC and 2011/83/EU.

Explore the full proposal and stay informed

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